WhiteBIT, the largest European crypto exchange by traffic, has officially launched in the U.S. market. The platform whitebit.us is now accessible to millions of Americans.
WhiteBIT US is a separate, independent company within the global fintech ecosystem W Group, which currently serves 35 million clients worldwide.
The U.S. team, with offices in New York and Miami, plans to implement a business strategy focused on gradual expansion, functional development, and building strong, trust-based relationships with customers. In particular, during the launch in the U.S., the exchange’s native coin, WBT, has already been included in five S&P crypto indices, including the S&P Cryptocurrency Large Cap Index and the Cryptocurrency Broad Digital Asset (BDA) Index.
What are WhiteBIT’s expectations and plans for the U.S. market? What challenges have been encountered, and how will the local product evolve? We spoke with Volodymyr Nosov, the founder and president of W Group.
1. WhiteBIT has announced its entry into the US market. What are your business expectations for this market?
The U.S. is the largest cryptocurrency market in the world by key indicators, including capital volume and financial infrastructure. It generates the largest amount of institutional liquidity, with a high level of mass crypto adoption and enormous overall potential.
In the past year, the North American market generated more than $2.2 trillion in revenue, and the volume of cryptocurrency transactions in the region in 2025 increased by nearly 50% compared to the previous year.
Approximately 10–25% of Americans own cryptocurrency, and the U.S. ranks second globally in crypto adoption, according to Chainalysis, trailing only India.
Naturally, entering the U.S. market aligns with our long-term strategy. The growth opportunities here are enormous. Over the past year, the U.S. has made an incredible leap in blockchain innovation, and such momentum inspires us as we integrate into this market.
So we expect active development and anticipate strong results within a reasonable timeframe.
2. The U.S. market is highly competitive. How have you organized your business here, and what is your strategy?
We have obtained the Money Transmitter License (MTL) because our expansion in the U.S. must meet the highest standards. As we continue to grow, the number of licenses we hold will increase, as we aim to operate across the entire U.S. territory.
As for the organization of the business, WhiteBIT U.S. is an independent company, separate from WhiteBIT Global, with its own autonomous team, compliance, and legal structure. There will also be a separate supervisory board.
We plan to create new job opportunities in the U.S., expand our team, and develop innovative products that will strengthen the technological standing of the U.S. globally.
It’s a huge market, and there is much to be done. Particularly attractive for development are California, with its large population and strong tech orientation; New York, a financial hub with high standards for the crypto industry; Florida, known for its numerous pro-crypto initiatives; Wyoming, which has progressive blockchain legislation; and others.
3. What challenges have you faced in entering the U.S. market? Was it difficult, and how expensive was it?
One of the key challenges is to enter the U.S. market with competitive products. Our team has been working actively on this. The competition in the U.S. is immense, requiring an extremely innovative approach.
Additionally, the U.S. regulatory landscape is one of the most complex and dynamic in the world. Licenses are issued at the state level, and each state has its own regulatory rules, procedures, and requirements for applicants, including AML and KYC. Obtaining the Money Transmitter License required significant effort.
Adapting the product to the local market also demands substantial resources. Competition in the U.S. is fierce, requiring a highly innovative approach.
Financially, it is certainly a high-cost project. We are moving step by step, and our strategic plan is to raise around $2.5 billion in the U.S. over the next few years to scale operations, conduct marketing, develop products, and compete effectively.
4. How do you plan to earn the trust of American users and investors?
Our presence in the U.S. is the result of seven years of work by a team of top engineers and technical specialists. We have come to the U.S. to strengthen our leadership and to play big. And, of course, we introduced ourselves at Times Square.
We bring seven years of experience to the American audience. Our highest priority is security. WhiteBIT ranks in the top three globally for security among crypto exchanges, according to CER.live, and is the first crypto exchange in the world to achieve the highest level of certification under the Cryptocurrency Security Standard (CCSS), Level 3.
WhiteBIT has a powerful technical core capable of processing over a million orders per second, making it one of the fastest exchanges in the industry.
We are proceeding gradually. Currently, users have access to spot trading, instant exchange, and on/off-ramp services.
Over time, functionality will expand—particularly with fiat integrations, KYB (corporate onboarding), and institutional services, including custodial solutions and liquidity offerings.
5. We know your launch is accompanied by a communication video on Times Square.
New York is the financial heart of the world, where global capital converges. WhiteBIT maintains an office here. Naturally, launching our communication at Times Square is a powerful symbol of our readiness to operate at the level of the world’s financial center, side by side with the best in our field, the titans of financial business.
Our branding campaign launched at the end of November to mark WhiteBIT’s 7th anniversary and our new pivotal stage of development: entry into the American market. It highlights one of our core values — innovation and the trust placed in it. The campaign includes several short films showing how people’s daily lives improve through blockchain technology and how innovation creates a new digital economy.
Ultimately, our mission is to create accessible and secure modern financial tools that make users’ lives easier.
6. Parallel to the launch in the U.S. market, WBT has been included in 5 S&P indices. What prospects do you see as a result of this?
Yes, since the end of November, our native coin, WBT, has been included in five S&P indices: Broad Digital Asset, BDA Ex-MegaCap, LargeCap, LargeCap Ex-MegaCap, and Financials. This is the result of our professional team’s work and a very positive signal for both our coin and the market as a whole. It confirms the strong institutional relevance of WBT.
For example, inclusion in the S&P Cryptocurrency LargeCap Index reflects WBT’s substantial market capitalization (currently over $13 billion) and the coin’s high liquidity.
For us, it is especially important that WBT is no longer viewed merely as a currency or asset; it is now recognized as a recommended instrument for serious financial decisions. We expect WBT to soon appear in the portfolios of major fintech investors and hedge funds, which will further strengthen its liquidity and market capitalization.
It is crucial for us to build bridges between Web2 and Web3. Today, WBT’s role as a “bridge” between the crypto market and more traditional financial instruments — such as ETFs, funds, and index products — has become even more significant.
7. How quickly did WhiteBIT scale, and how was the W Group ecosystem formed?
WhiteBIT began as a local startup in Ukraine. Over time, it grew into the largest cryptocurrency exchange in Europe by user traffic. Today, WhiteBIT serves over 8 million customers across 150 countries. In 2024, annual trading volume on WhiteBIT reached $2.7 trillion.
Around WhiteBIT, we have built the W Group fintech ecosystem, which includes our own blockchain, Whitechain; the cryptocurrency payment gateway Whitepay; the marketplace white.market for trading CS2 skins; and two projects in Georgia — the first fully digital local bank, HashBank, and the first non-banking financial institution, PayUniCard.
We also run media projects: the ByHi Show, the world’s first entertainment show about the blockchain industry, and The Coinomist, an analytical and news platform covering the cryptocurrency market.
Today, our global group of companies employs over 1,300 people. WhiteBIT USA will also create many job opportunities, attracting top specialists from around the world and strengthening blockchain development in the U.S. market, as well as its technological role globally.
8. In which other markets does WhiteBIT operate?
Our products are popular in many countries, including Australia, Turkey, Georgia, Kazakhstan, Croatia, Italy, Argentina, Brazil, and others.
In total, we offer users a well-developed product line, and we are especially proud of our utility coin, WBT. Its value has increased more than 27 times since its launch. By the way, in October this year, WBT entered the top 9 most efficient cryptocurrencies, performing even in bear market conditions (according to Yahoo Finance), and was also ranked among the top 12 coins on CoinDesk.
9. You have many notable partnerships — VISA, Juventus FC, FACEIT. What can you tell us about plans for partnerships with U.S. companies or financial institutions?
Collaboration with strong partners helps us reinforce our positions in international markets while influencing the financial habits of millions of users, advancing their personal financial culture, and introducing them to the most innovative financial tools.
As for the U.S., we certainly plan to develop partnerships with local companies and key stakeholders. This market is extremely important for us, and we aim for deep integration of our services into the local financial infrastructure.
I cannot reveal details yet, but we have ambitious plans to build impactful partnership stories.
10. What impact do you expect WhiteBIT’s entry into the U.S. market to have on the overall development of the W Group ecosystem, and how might this change your role in the global crypto market?
The primary impact of WhiteBIT U.S. on our W Group ecosystem is that time-tested technologies and a strong American company will help elevate blockchain products to a new level, not only in the U.S. but also worldwide.
The primary goal of any business is to grow in volume and quality metrics. The U.S. is actively shaping financial and technological innovation and is one of the world’s largest and most lucrative markets.
Developing in the U.S. will allow us to attract new users, strengthen trust in our ecosystem from both retail customers and institutional investors, as well as regulators.
We are always open to development and want to achieve more. One of our goals is to become a public company and pursue an IPO.
11. Finally, I’d like to ask about ICTC 2025 by WhiteBIT, which has become a significant event in crypto trading. What is the goal of this event, and do you plan to continue organizing ICTC in 2026?
For the first time in history, we organized a live international crypto trading championship. We gathered top traders and demonstrated their skills in real-time, in front of a large audience. There were teams and individual players, and the viewers could see everything — strategies, decisions, and the whole process.
We set ourselves a big goal: to make crypto trading as exciting as major esports tournaments and attract a huge audience. Additionally, ICTC gave our community a chance to participate — one of the eight participants was chosen through a global qualifying round, showing that anyone with the right talent and passion can reach the top.
For us, it was essential to set a new standard for crypto trading events. In an unprecedented moment, the winner’s name was displayed on LED screens during the “El Clásico” football match — a combination of esports excitement, cryptocurrency, and world-class football.
With ICTC, we have set a global standard for live events in the cryptocurrency world. And yes, we plan to continue this in 2026.
