Upcoming blockchain-savvy platform Freeport will allow investors to buy four pop art masterpieces from legendary artist Andy Warhol.
The exclusive artworks are based on art from major art collectors and will include Warhol’s Double Mickey, Marilyn, Mick Jagger, and Rebel Without a Cause.
Freeport will sell each at 1,000 tokenised lots on the Ethereum blockchain, a press release read at the time. Coindesk originally broke the featured news on Wednesday.
Colin Johnson, Chief Executive and Co-Founder of Freeport, said his company was “beyond thrilled” to launch its platform to provide access to “once-exclusive world of fine-art investing.”
The statement continued: “As more and more value moves on-chain, fractionalized art is increasingly being sought after by a younger, yet less financially flexible, class of investors.
According to Jonnson, Freeport went “far beyond just fractionalizing shares of fine art into security tokens.” It will do so by building an immersive, interactive platform to host “an art-centric community” aimed at “redefining the ownership experience” in fractionalised art.
