Google Cloud, the $225-billion cloud and data service provider, has recently joined the ranks of companies showing interest in Bitcoin.
In a partnership with Voltage, an infrastructure provider specializing in the Bitcoin Lightning Network, Google Cloud aims to expand its Bitcoin-based services globally while assisting Voltage in expanding its operations.
Through this collaboration, Voltage will leverage Google Cloud to cater to its customers on a global scale.
Graham Krizek, CEO of Voltage, explained that they have larger customers who require nodes deployed in specific geographic regions such as the U.K. or Asia.
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On the other hand, Google can utilize Voltage as an outsourced Bitcoin and Lightning team, supporting companies interested in integrating Bitcoin or Lightning into their services.
The announcement of the partnership has garnered significant attention on social media, highlighting Google’s growing understanding and acceptance of Bitcoin and Lightning.
However, the implications of this collaboration run deeper than mere interest.
Christopher Calicott, managing director of venture capital firm Tramell Venture Partners, revealed that former Googlers had expressed how such unexpected social media engagement captures the attention of Google.
Additionally, Google’s open-minded approach to Lightning sets it apart from its competitor, Apple. Apple recently removed Damus, a Lightning-friendly decentralized social media protocol, from the App Store, indicating its aversion to Lightning.
Calicott suggested that the tech industry may be warming up to Lightning, particularly those involved in payment services.
Operating under the umbrella of Alphabet, Google Cloud benefits from its parent company’s extensive reach. Google Pay, the payment platform, boasts millions of users across more than 15 countries.
Since 2020, Google Ventures (GV), the investment arm of Google, has exhibited a strong interest in blockchain, Web3 companies, and Bitcoin.
GV participated in a $6-million seed round for Voltage in 2021, indicating the growing momentum in the crypto space.
Despite Apple’s actions, Lightning continues to gain traction among billion-dollar businesses worldwide.
One of Mexico’s largest companies has started experimenting with Lightning, and major crypto exchanges like Binance and Coinbase have promised Lightning integrations.
While it is still early in the adoption process, industry observers like Calicott emphasize the need to monitor its growth. Krizek, with his experience in the Bitcoin space since 2012, stressed the significance of the partnership.
As organizations are exposed to Bitcoin and its possibilities through Lightning, the increasing interest and demand have already captured their attention.
Krizek expects more services to be rolled out soon, accompanied by efforts in Bitcoin education.
