PricewaterhouseCoopers has decided to expand its cryptocurrency business, citing a clearer regulatory environment in the United States.
Chief executive Paul Griggs said changes in regulatory leadership and progress on stablecoin legislation played a central role in the shift.
New leadership at agencies such as the U.S. Securities and Exchange Commission, alongside proposed laws like the GENIUS Act, were key drivers behind the decision.
“The GENIUS Act and the regulatory rulemaking around stablecoin, I expect, will create more conviction around leaning into that product and that asset class,” Griggs said.
He added that “the tokenization of things will certainly continue to evolve as well. PwC has to be in that ecosystem.”
Big Four firm deepens digital asset involvement
PwC is one of the “Big Four” global accounting and professional services firms, reporting revenues of $56.9 billion as of October.
Like many large corporations, the firm has moved further into crypto after years of cautious engagement across the industry.
PwC already lists a wide range of crypto-related services, including accounting, cybersecurity, wallet management, and regulatory advisory support.
The firm also works with exchanges, traditional financial institutions entering crypto, and public-sector clients such as governments and central banks.
Investment in people and capabilities
Griggs said the expansion reflects a deliberate effort to build internal capacity rather than a sudden strategic pivot.
“We are never going to lean into a business that we haven’t equipped ourselves to deliver,” he said.
“Over the last 10 to 12 months, as we’ve taken on more opportunities in that digital assets arena, we’ve bolstered our resource pool inside and outside,” he added.
According to Griggs, demand is rising across both audit and consulting services tied to crypto and blockchain technologies.
“Whether we are doing work in the audit space or doing work in the consulting arena — we do all the above in crypto — we see more and more opportunities coming our way,” he said.
Industry-wide shift among major firms
PwC’s move aligns it with the rest of the Big Four, all of which now offer crypto-related services.
Deloitte provides blockchain strategy and consulting and maintains partnerships with companies involved in smart contracts and blockchain analytics.
Ernst & Young has developed crypto strategy, tax, and advisory offerings aimed at institutional clients.
KPMG has expanded into crypto audits, cybersecurity, and advisory services as demand from enterprises and regulators continues to grow.
