There are dozens of crypto and blockchain PR agencies to choose from, and there’s no doubt that public relations (PR) is an essential part of successfully marketing any cryptocurrency project.
After all, media coverage in relevant news sites can shape public opinion and establish a company as a respected and trustworthy brand.
In this article, we rank the three best crypto and blockchain PR firms, providing an overview of their services, results, fees, and other important considerations.
1. Imperium Comms
In first place, we have Imperium Comms. They are a Dubai-based crypto and metaverse marketing agency, working with blockchain projects and start-ups across the globe.
They have secured positive media coverage for their clients in top-tier crypto and mainstream news sites, including:
- CoinDesk
- Bloomberg
- Cointelegraph
- The Wall Street Journal
- Yahoo Finance
- Crypto Daily
- Business Insider
- The New York Times
- Gulf News
In addition to generating positive media coverage for their clients (organic coverage and crypto press releases), Imperium Comms also offers a suite of other marketing services which can help a crypto project achieve its objectives and potentially go viral.
Somes of their other services include:
- Search Engine Optimisation (SEO) – Their team is experienced in helping businesses and websites rank on page one of Google for popular search terms.
- PR Writing – Imperium Comms offers press release writing services, in addition to other copywriting services.
- Media Buying & Banner Ads Management – They offer comprehensive ads management services, which can help crypto projects effectively advertise to their target audience via leading crypto news platforms.
The reason we’ve ranked Imperium Comms in first place is because they provide market-leading PR and marketing services, at significantly cheaper prices than other crypto and blockchain public relations agencies.
Furthermore, unlike other crypto PR agencies, they offer clients the option of paying for media coverage on an individual, results-only basis, so you don’t need to pay a monthly retainer or commit to an expensive annual PR package.
In fact, they offer organic media coverage in leading crypto and mainstream news platforms starting at just $599 per article.
Contact Details
Email: S.mulhem@imperium-comms.com
Telegram: @Sul98
2. Market Across
In second place, we have Market Across. They are a well-established crypto PR firm, based out of Israel.
They offer earned media coverage services, in addition to crypto and blockchain press release distribution.
While they are able to publish stories in some of the same sites as Imperium Comms, their prices are significantly higher and they require clients to pay a retainer.
Aside from PR, Market Across offers other crypto marketing services, such as:
- Content Distribution
- SEO
- Content Writing
- Thought Leadership
With regards to the cost of distributing a press release via their sister service, Chainwire, they charge $13,499 per PR if you go for their gold package, which includes Cointelegraph.
For comparison, Imperium Comms’ wire service – which includes Cointelegraph, Bloomberg, and other leading crypto news sites – costs just $6,999.
So, although Market Across is an effective crypto PR agency, their prices are on the high side, but still cheaper than many other crypto marketing firms.
Contact email: Info@marketacross.com
3. Melrose PR
Lastly, in third place in our crypto PR ranking, we have Melrose PR. Founded by CEO Kelley Weaver, Melrose PR is an effective crypto and blockchain marketing agency.
Like Imperium Comms and Market Across, they offer other sides aside from earned media coverage and press release distribution.
These other services include copywriting, thought leadership, and branding.
Furthermore, Melrose PR has worked with dozens of clients in the crypto and blockchain space, including:
- Decent Labs
- Moonbeam
- Foresight Ventures
- OpenNode
While their reach isn’t as strong as the other two crypto PR agencies mentioned above, they are still a good blockchain marketing firm and are worth consideration.
Contact email: Contact@melrosepr.com
Now that we’ve revealed the three best crypto PR agencies, we can explore what exactly falls under public relations – and why PR is so important in the crypto space.
What Exactly is Crypto PR?
Public Relations (PR) in the realm of cryptocurrency has an integral role to play in shaping the industry’s perception and driving its mass adoption. Crypto PR strategies harness the power of communication to bridge the gap between cryptocurrency companies and their stakeholders, be it potential investors, existing users, government entities, or the general public.
To understand the significance of crypto PR, one must first grasp the concept of cryptocurrencies and their underlying technology, blockchain. Cryptocurrencies are digital or virtual currencies that employ cryptography for security.
They are primarily based on the blockchain technology which is a decentralized ledger of all transactions across a peer-to-peer network. Cryptocurrencies like Bitcoin and Ethereum have disrupted traditional financial systems, introducing a new era of finance that promises decentralization, transparency, and efficiency.
However, despite the revolutionary aspects of cryptocurrencies, many challenges hinder their mass adoption:
- First, the complex nature of cryptocurrencies and blockchain technology can be off-putting for individuals unfamiliar with these concepts.
- Second, the volatility of the cryptocurrency market, coupled with several high-profile scams, contributes to a general perception of risk and instability.
- Lastly, regulatory uncertainty in many countries creates apprehension about the legality and future of cryptocurrencies.
How Public Relations Agencies Can Help
This is where crypto PR steps in. An effective crypto PR strategy can help overcome these barriers by fostering understanding, building trust, and influencing policy.
Fostering Understanding: Simplifying complex ideas and explaining them to a lay audience is a key function of PR. In the world of cryptocurrencies, PR professionals create and disseminate content that demystifies these technologies, presenting them as solutions to real-world problems.
This process involves hosting webinars, creating explainer videos, writing blogs and articles, and engaging in social media conversations.
Building Trust: In an industry where credibility is often questioned, establishing trust is paramount. Crypto PR endeavors to build a positive image for cryptocurrency brands, highlighting their transparency, security features, and real-world utility.
Press releases, case studies, testimonials, and thought leadership content can help a brand position itself as an industry leader. Furthermore, crisis communication strategies are essential for handling any negative events that might affect a brand’s reputation.
Influencing Policy: Crypto PR also involves advocacy work, aimed at influencing policy and regulatory decisions. By engaging with media outlets and policy influencers, crypto PR professionals can help shape a favorable regulatory environment.
READ: Former SEC Official Criticizes Ripple Ruling as ‘Troublesome on Multiple Fronts’
This often involves producing white papers, conducting industry surveys, and pitching story ideas that showcase the potential benefits of cryptocurrencies.
However, crypto PR is not without its challenges. The fast-paced nature of the crypto industry demands real-time responses.
Thus, PR professionals must stay abreast of all industry developments, regulatory changes, and market trends. Also, the global nature of cryptocurrencies requires a PR strategy that is multicultural and multi-lingual, to cater to audiences across different geographies.
How Much Does Crypto PR Cost?
Like other specialized PR services, the cost of hiring a crypto PR agency can vary considerably based on several key factors.
Agency Expertise and Reputation – As in traditional PR, crypto PR agencies that have demonstrated their expertise over time and built a strong reputation often charge higher fees.
They offer access to their vast network, crypto industry insights, and extensive experience in managing PR for crypto businesses. A well-established crypto PR agency also likely employs professionals who are deeply immersed in the crypto ecosystem and understand its nuances.
Scope of Services – The cost is largely dependent on the range of services needed. A comprehensive crypto PR campaign, including strategic planning, media relations, social media management, content creation, and crisis management, will cost more than a simple press release distribution or advisory role.
Project Duration – The length of the engagement impacts the cost. Long-term contracts, spanning over several months to a year, often come at lower monthly rates as they provide a reliable income stream for the agency and allow them to develop a deeper understanding of your project.
Geographic Location – Crypto PR agencies located in global financial hubs and major cities often charge more due to their access to bigger networks and higher operating costs.
ICO, DeFi and NFT Expertise – Given the complexity and regulatory scrutiny of Initial Coin Offerings (ICOs), DeFi projects, and NFT platforms, PR agencies specializing in these areas may charge premium rates. They bring valuable expertise in managing the unique risks associated with these projects, which justifies the higher cost.
In terms of pricing models, crypto PR agencies typically use the following:
Retainer: Retainer fees for crypto PR agencies can range significantly based on the factors mentioned above. As of 2021, retainers for a specialized agency typically start at around $8,000 per month and can go up to $30,000 or more for high-profile crypto PR firms.
Project-Based: For specific campaigns or projects, agencies might charge a flat fee. This could range from a few thousand dollars for a press release distribution to tens of thousands for a comprehensive ICO launch campaign.
Hourly: Though less common in crypto PR, some agencies might charge an hourly rate, particularly for consultation work or smaller projects. Hourly rates for specialized PR services like crypto can range from $200 to $500 or more.
While these costs might seem steep, it’s important to consider the value a specialized crypto PR agency can bring. Given the volatility of the crypto market and the rapid pace of change, having a professional team that understands the landscape can be invaluable.
A good crypto PR agency can help position your project favorably, attract the right audience, navigate potential crises, and ultimately, contribute to your project’s success. Therefore, the cost should be viewed as an investment rather than an expense.
Should I Hire a PR Employee Instead of an Agency?
Some crypto projects decide to hire an employee or a team or employees to handle their PR and marketing strategy.
While this can be effective, it’s advisable to still work with a PR agency in addition to your existing marketing employees, as they will usually have a better reach and better connections, especially in crypto PR.
As for smaller crypto and blockchain projects, it’s better to just work with a PR firm instead of hiring PR employees, as this way you have more flexibility and a lower average cost.
